As Bitcoin rises, major brands are finding cryptocurrencies more acceptable

Bitcoin price (Bitcoin) rises and falls. It has always been that way and is likely to always be the case, just as any stock or asset does. However, lately, its jumps are much greater than its drops. In other words, cryptocurrency enthusiasts are enjoying their own version of… The roaring twentiesan era of Western economic prosperity in the wake of the devastating Great War.

Likewise, Bitcoin holders and cryptocurrency advocates happily check their digital wallets and watch the value of the tokens rise just two years after the start of the market decline.

While crypto bros and decentralized extremists drink their wallets full, the elephant in the room is coming US President Donald Trump. Trump’s upcoming second term in the White House could reshape the cryptocurrency landscape, but like the rise in token prices, this remains purely speculation.

However, there is no doubt that Trump’s full embrace of digital assets provides a lot of upside to the industry. Some pointed to Trump quotes From July, he stated that he would create a “strategic national bitcoin reserve” as a sign that bitcoin as legal tender could be on the table. This is also just speculation, but it certainly fuels an industry that has gained momentum over the past year.

Realistically, achieve climax It’s unlikely to be a target of mainstream adoption in the immediate aftermath of Trump’s inauguration — or even in the first year of his term.

However, the high optimism in the industry, coupled with tangible progress in notable areas such as real-world asset tokenization, Bitcoin ETFsand the burgeoning AI-powered use case, provides it with stronger roots.

While technological advances are great (and needed), the path to mainstream adoption will not be paved by a revolutionary standalone liquid restocking platform. Instead, mainstream adoption will be achieved through meaningful association with brands outside the financial and technology sectors.

Sure, big-name brands like Nike, Starbucks, Louis Vuitton, and others may have embraced NFTs following their unprecedented success in 2021. However, jumping on the hype bandwagon that has eventually gone south isn’t exactly an initiative that makes sense.

Thanks to the industry’s renewed success and Bitcoin’s gains, several major brands have announced plans to accept cryptocurrency payments. Two weeks ago, French department store Printemps Announce It has been working with Binance and French fintech company Lyzi to accept Bitcoin and Ethereum (Ethereum) in all its stores in France. Earlier this month, luxury cruise company Virgin Voyages He started Accepting Bitcoin payments, while luxury goods producer ST Dupont He said It will start accepting cryptocurrency payments in two stores in Paris by Christmas.

While this may be a PR stunt to appear innovative it can be a strategic act resolution By some declining luxury brands, it is nonetheless pushing cryptocurrencies into the mainstream.

In addition to traditional stores accepting cryptocurrency payments, fintech solutions like PayPal and WooCommerce are increasingly enabling online shoppers and merchants to integrate and make payments using digital assets. These payment gateways help bridge the gaps between cryptocurrencies and the broader economic landscape.

GT Protocol aims to achieve this specific goal by building artificial intelligence agents capable of seamlessly integrating into both crypto and non-crypto services. The AI ​​executive technology platform has integrated its AI agents with major global brands, including Amazon, Shein, Nike, and others. As a project that demonstrates the power of AI and cryptocurrencies through its blockchain execution technology, GT Protocol sees the convergence of AI agents, cryptocurrencies and e-commerce as a way for its platform to accommodate more users towards web4.

There are many paths to onboarding new users, but collaborating or integrating cryptocurrency payment paths with major brands seems like a shortcut. If cryptocurrencies can maintain their momentum and continue innovating in the coming year, expect to see more brands in several key industries looking for ways to bridge the gap between crypto and retail.