World Liberty Financial expands Ethereum investments into DeFi

• World Liberty Financial is investing $2.5 million in Ethereum via the Cow Protocol, signaling confidence in Ethereum’s decentralized finance potential.
• Ethena Labs’ stablecoin enhances WLFI’s DeFi liquidity and strengthens its Ethereum-focused strategy.

World Liberty Financial (WLFI), a DeFi project backed by the Trump family, has made a significant impact on the market by investing $2.5 million to purchase 759.36 Ethereum (ETH) via Cow Protocol, according to Cow Protocol. Arkham. This well-publicized transaction took place on December 20, 2024, and highlights WLFI’s strategic focus on Ethereum as a pillar of its growing portfolio in the decentralized finance (DeFi) ecosystem.

WLFI’s strategic investments and Aave integration are driving DeFi growth

WLFI has been regularly demonstrating its dedication to DeFi innovation since late November by investing around $45 million across several assets. These include Chainlink (LINK), Aave (Avi), Ethereum (ENA), Rolled Bitcoin (cbBTC), and Ondo (ONDO).

Cow Protocol, a tool that aims to increase transaction efficiency by matching buy and sell orders at the best possible prices, further underscores WLFI’s goal of maximizing value for stakeholders while minimizing expenses.

Aside from its ambitious investment plan, WLFI has actively proposed to introduce its specially designed Aave v3 protocol, which has been approved by AaveDAO. Users of this project will be able to lend and borrow important assets, including ETH, Wrapped Bitcoin (WBTC), USDC, and USDT.

Most importantly, WLFI’s willingness to fund AaveDAO with 20% of the fees produced and 7% of the total token supply shows a collaborative approach that helps the broader DeFi community.

Notable crypto figures such as Justin Sunfounder of Tron, who directly committed $30 million to the project and joined as an advisor, has also supported WLFI. Although it initially aimed to raise $300 million through WLFI token sales, the initiative has so far raised more than $72 million.

The initiative’s approach also fits with its dedication to encouraging stablecoin innovation. Report from CNF Highlights Ethena Labs’ integration of its stablecoin sUSDe into WLFI’s Aave-based system has resulted in a significant increase in liquidity and user rewards.

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