The Formula 1 season begins, teams accept the crypto sponsor

As a wave flag for the formula 1 2025. in Melbourne, viewers can notice that almost every online online sponsor has now, pointing out how deep digital funds incorporated into a sports sports world.

With a large exchange of substrates, F1 Paddock has become a shop window for the largest crypto names.

Podium finish or disaster for pits?

Cripto.com, one of the largest crypto exchange, is one of the eleven global partners of the formula of me group. It is in an exclusive group that includes other global companies like Qatar Airways, DHL, Salesforce, Lenovo and LVMH.

Most teams of Formula 1 also received sponsorships of some of the largest companies in the crypto industry.

Gate.IO, Top Cripto Exchange, is Sponsoring Red Bull Racing For the season 2025. years after the partnership with Bibit.

Kointbase, the largest American Cripto Exchange, recently seemed a contract of the sponsor of Aston Martin. This deal was a great turning point because it was the first to be fully accommodated using the USD carrier (USDC) Popular Stablecoin.

OCCS, another large CRIPTO Exchange will continue its sponsorship McLaren, 2024 champions. It is one of the three main sponsors of the team, and the other two are MasterCard and Google.

Alpine counts binance and apexoin (Monkey) as official sponsors. Binance is the largest champion of over 200 million customers, while Apecoin Kruptocurrency started by YuGa Labs, the Creator of the Boring Club of APE Yacht.

Kick Sauber has two cryptos sponsors: a stake and coinstallas. The stake is a large crippto-focused gambler and a sports company for betting, while coinpaims alchemy pay (Ach) Rival offered by Fiat Ofram solutions.

Cash application, US-owned by the American Payment Company, is a large sponsor of the race bull, the sister Team of Red Bull. Although a cash application is not primarily the company CRIPTO, it processes billions of CRIPTO payment per year.

Moneyigram, a premium money transfer company that had in Payment StableCoin, is a sponsor of name Haas.

Kraken, the second largest crypto exchange in the US is the key Sponsor Atlassian Williams Racing Team.

Only Mercedes and Ferrari do not have crypto sponsorship. Mercedes is still cheered from his association with FTX, Cripto Exchange, which collapsed in 2022. years. Ferrari’s last crypto sponsor was Velas, Chip Company, whose token collapsed in the last few years. His market cap has dropped over $ 1.2 billion in 2022 today. To $ 13 million.

CRIPTO companies want to take advantage of the popularity of formula 1. estimates that its audience is growing in the US and other countries.

Season 2025. It could see compensation in viewers as top teams like Ferrari, Red Bull, McLaren and Mercedes, which last competes before the change in the next year of the Regulation.

Lessons learned?

When other League sports have accepted the crypto, it finished fool.

Cancelion of FTK’s Super Bowl 2022 advertising campaign. Quickly seen as a symbol of Cripto Exchange fast and dramatic fall.

At that time, FTX drove a high and her ad with “chopping your enthusiasm” Star Larry David Funny rejects the main historical inventions for Positioning FTX as “next big thing”. AD’s tag, “Don’t miss the next big thing,” should build trust and encourage the main adoption of the platform.

Less than a year later, FTKS filed bankruptcy in the middle of allegations of mass financial management, fraud and embezzlement of client funds alone banked-fried and his team.

David’s skeptical character in the ad, who said “I don’t think so” in every great invention, he became meme who wished they also said that “no” FTX also said.

In order for things to deteriorate, the ad ran during one of the most holy TV events, increasing the relegation. He became a symbol of wider reckless and marketing of excess crypto blossom, leading to skepticism according to CRIPTO ads and influence on regulatory control. David, together with other famous FTX promoters, even faced investor lawsuits who felt seduced.

The National Basketball Association also largely presented Kratto ad campaigns, especially during the season 2021-2022 when the cryptocurrencial market flourished. Companies like Crypto.com, FTKS, Coinbase, and others have invested millions in partnerships, sponsorships and ad campaigns in the league.

One of the biggest moves was Cripto.com buying named rights to the icon Center for Los Angeles, Renaming is Cripto.com Arena in agreement of $ 700 million. The agreement was intended for cementing the CRIPT’s main presence, but as the market collapses and scandals such as FTX bankruptcy, the optics became acidic.

The NBA also ran crypto advertisement during Games and Playoffs, which often contains famous certificates. However, as the crypto winter set and the scandal appeared, enthusiasm for these partnerships has cooled significantly.

The market decline and legal distress companies such as FTKS have led to a more careful approach, and some partnerships become obligations.

All in all, while the CRIPT NBA hug lookin looked like a smart trend to catch a hot trend, has become part of the narrating of the transferred promises and instability of the market in the cryptocurnancy sector.