SmartOSC and Avalanche Pioneer are the first Blockchain loyalty program in Vietnam

SmartOSC, a leading digital enablement company, has partnered with Avalanche to boost the adoption of blockchain technology in the enterprise sector, starting with one of the largest coffee chains in Vietnam. This collaboration represents a major milestone, introducing the country’s first blockchain-based loyalty program. This innovative initiative aims to enhance customer engagement by offering practical blockchain solutions across various industries.

Increase customer engagement through on-chain rewards

The upcoming loyalty platform is set to offer customers vouchers worth up to VND300 million, which will be fully available on-chain and redeemable at the coffee chain’s outlets. With 10,000 wallets already integrated, the program seeks to go beyond traditional reward systems by demonstrating blockchain’s ability to innovate and adapt.

SmartOSC highlighted the challenges faced by traditional loyalty programs, including low retention and redemption rates, as well as delays and high costs. By leveraging blockchain technology, the company aims to overcome these obstacles and create a seamless, secure, and rewarding user experience.

Driving Blockchain Innovation

Through strategic collaboration, the partnership underscores the potential of blockchain to develop scalable, customer-centric solutions that redefine communications between a brand and its audience. Avalanche expressed his enthusiasm for the collaboration, emphasizing the importance of strong partnerships in creating impactful change. Both companies are optimistic about the future, seeing this initiative as the beginning of a broader transformation.

Earlier in the year, Avalanche and SmartOSC conducted a joint hackathon to equip SmartOSC’s IT team with the advanced skills needed to move this blockchain project forward. This event served as the foundation for the current partnership, enhancing readiness and expertise to support the development of the loyalty program.

By offering blockchain-based solutions, SmartOSC and Avalanche not only set a new standard for loyalty programs in Vietnam, but also pave the way for wider adoption of decentralized technologies in the enterprise sector.