Omri Ross on how to emerge Etoro in Arena Crypto Exchang

On the opening day of the 2025 version of the Paris Blockchain Week, Leincrypto had the opportunity to meet Omri Ross, chief Blockchain chief in Etoro.

We discussed how the company puts itself in the encryption market and how it takes protection Question for its users.

Omri Ross sheds light on Etoro’s mode

For many years Etoro was a very innovative player in this market. All fields around them follow and create a social network for trading.

There is an idea that people want to copy each other and make them happy to share information about their wallets. I think, for example, our famous investors are working with society very cool.

I remember, for example, my discussion in some of our customers’ events; We see a lot of investors in contact with the people they are following. There is a much lower distance. There is more debate about the reason for following a specific portfolio.

Etoro also helps with this element. Etoro actually creates events in which famous investors and clients meet each other. As a platform, we also have an educational element with Etoro Academy. We also do some podcast with them. I think this is really innovative and wonderful.

Regarding the products, as you know, our CEO has always been very supportive. We had Bitcoin trading available in Etoro Since 2013, so it is somewhat early. For me, it was always pleasure to be in a place where you want to pay money; You want to bring it, in an organized way, as many products as possible.

As you know, customer protection and personal protection, but we also try to see how we can expose our customers to new products and innovations. I think this is unique, and we are very proud of that.

How many codes are circulated on Etoro now?

We have more than 100 now, with most adults. However, we still do not have a lot of stablecoins, but this is because we see ourselves as a financial institution. We are looking to extend it and are looking for ways to allow our customers to reach more elements.

We also have an experimental area where you can try more assets that may not necessarily be mature enough to be without evaluating. A great element for us is really how to communicate. On the one hand, we offer a lot of opportunities, but we are also trying to make people explore and understand what they achieve and work closely with the organizers.

Are copies trading the main element of Etoro?

100 %. Also, many customers come to discussions that appear on Etoro to learn and discuss encryption with other people.

We also have smart portfolios where they follow specific directions and facilitate people to invest. For example, we have a file Defi Portfolio and metamask file. It is also a very simple way for people to expose a larger type of industry, and it is also very transparent.

Yes, so I think there is a lot of innovation about that, but it really helps to be retained [investors] Get information and be able to invest easily, even in Fiat, in all of that.

What is the class of assets that seems to have the greatest possibility to expand Etoro?

I would like to address two topics in this regard. The first element is that we Multi -asset platform.

I think the biggest advantages of using Etoro is that the biggest advantages of using Etoro are your exposure to many different types of assets in one place. You can also get an EToro Money Credit Card in some countries we support. We also see that when our customers use more our products, they really benefit from it. So I think this is a large part of the element.

I would also like to mention, in this regard, that many of our investors may be in one way or another that we may see the potential of people to really happen in the market, as they really care about what is happening in the market. Social networks are a large part of it.

You can follow the others you care about, you can comment on yourself and share, as well as the fact that the world is a very interesting place, and things change daily. And knowing that you can do the encryption in Etoro if it is interesting, but also, if they are interested in oil and gas prices, or any other things, you also have it. I think this is really special, so that you can expose a lot of things, and get to know it, all in one place.

Is education the main motivation for how to recruit Etoro new customers?

Not necessarily. We mostly see that this part of our goal as a company is to open financial markets for all and invest in a simple and transparent place. For us, education is part of that.

We want to help our customers educate themselves, and hope that they will choose to stay with us for many years to come. So this is a way for us to create a lot of opportunities.

We want to build a long -term relationship and help clients with prosperity. Yes, how do we recruit different people who really depend. Part of it is linked to marketingBrand awareness, and many other aspects.

How etoro focuses on the safety of the platform

First, we work with Higher Network Security ExpertsIncluding people, the previous confidential service. Some of them work by Etoro to deal with this element.

Second, especially about encryption, I cannot expose a lot of information because some of them are really classified. However, we are working on different layers of safety within the infrastructure of customers. We try to keep a lot of customer’s assets in what we described as “deep cellar” with very safe elements. It is a large part of our infrastructure. It is a large part of our discussion.

For any project, we take the fact that customers trust us seriously with money. We feel very lucky to that.

Fortunately for us, to this day, we haven’t had any problem with that. But there are many elements around him. When you ask about innovation, it is also one of the reasons why it takes a little longer for us to issue new projects; This is also because we take security seriously with each element. This is a major part of the design.

Does etoro use B2B solutions for security?

We believe that there are good B2B solutions. Again, when we work with sellers, based on our size, they usually adapt to our requirements.

We work with some sellers who are from a security background, work in secret services, and based on really crazy safe elements. I learned a lot of work with them and their background. I hope to tell you more about it, but for me, as an individual and not as a possible type of employee, I think it is very interesting.

Due to the presence of discussions on the element “not your keys, not your money”. But also, having your money has risks. It can really be destroyed or stealing a large amount somewhere at home. There are a lot of risks. You can also get the risk of someone putting your head.

There are many social elements. And when I see the work that takes place in the program, I am very proud and admired the danger we take around this element. I think this is part of the value we bring. As you know, it is organized and also taking customer money and their interests seriously.

What does Itoro expect to achieve during the Paris Blockchain week?

I was here a few years ago. I slept a lot, I was shocked!

I was here for less than an hour today, and I am like: “Wow!” You can really see adoption here. Also, the French list reaches more in it, which is very surprising.

And the presence in the Louvre Museum, what can you ask? But I also like to talk to many companies to get to know innovation. Part of my role is to build new products in Etoro inside Crypto. But it is also about talking to many founders and encrypted service providers and seeing what we can cooperate with and integrate with Etoro. And always learn.

I am very excited about this specific market and Blockchain. So I really look forward to it. I may follow some of the old friends who have not seen them for a while.

How can one launch encryption on Etoro?

You don’t have to communicate with anyone. It is clear that we are closely following the market.

As I mentioned before, where it is organized, we took the interests of our customers seriously. Often, our operations may be slightly longer than unorganized Blockchain operations.

First, you will be invited to talk to me or some members of our list or trading committee. We are always excited to hear and learn about the new encryption.