Nike, Starbucks and Co Exit Nfts, but the encrypted citizens are still in a position

Nike faces a $ 5 million lawsuit from a group of people who bought distinctive non -subject. The report follows the closure of global shoes and the closure of the clothing giant of the RTFKT unit (a clear artifact) in December 2024. It comes at a time when the NFT transactions sizes decreased to record its lowest levels despite the recent recovery in the encryption market.

A handful of other major brands and encryption companies closed NFT projects including Starbucks and Draftks, while X2Y2, at some point it was one of the largest NFT markets he said was central to Crypto AI.

However, not everyone thinks that the current NFT market shows the curtains for the industry, with the Solana decentralized exchange platform that enhances its encryption strategy by obtaining the Drip Haus digital platform.

Nike, Starbucks and Gamestop Retreat from NFTS

The NFT market decreased by 24 % in the first quarter of 2025 to $ 1.5 billion compared to the previous quarter, according to DAPPRADAR a report. However, the number of sales decreased by 10 %, which means a significant decrease in the average NFTS price sold against the quantity.

The trading volume of $ 1.5 billion is registered between January and March 2025 small parts of 5.7 billion dollars registered for the last week of January 2022, when the industry was at its peak, according to Symbolic peripheral data.

The distinctive symbol also shows that while the NFT trading volume decreased by 24 % in the last quarter compared to Q4 2024, there has been significant improvement over the past two compared to the previous two.

This increase was linked to the general positivity surrounding the encryption market in the wake of President Trump’s election. But even this optimism was unable to prevent NIKE from carrying out its previously popular course to close the RTFKT.

In December, RTFKT announced via the Musk’s X platform that it had finished the NFT works. In January, the company concluded its creative journey with Release From MNLTH X Blade Drop, which was released in cooperation with the Zellerfeld 3D shoe manufacturer.

Last week, CLONEX NFTS images on NFT Marketplace Opensea temporarily disappeared after Cloudflare reduced the account responsible for file service. The CLONEX NFT collection is one of the largest sales volume on the RTFKT wallet with 470,434.88 ETH, according to CoinmarketCap data.

At the height of NFT mutation, Nike was I mentioned For the prevailing brand to be the best performance in this industry, as it generates $ 185 million of NFT sales starting from June 2022.

After a little more than two and a half years on the line, and nearly four months after the news that RTFKT has been closed, the company is now facing a $ 5 million lawsuit from a group of people who bought NFTS.

In Brooklyn’s collective lawsuit, the New York Federal Court on Friday, buyers claim that the closure of the NIK RTFKT platform caused the dry NFTS, Reuters I mentioned.

NIKE is not the only major brand that moves away from NFTS. In March 2024, Starbucks has officially closed the NFT program. In the previous month, Gamestop also closed the NFT market, just months after removing support for NFT wallet. Either way, Gamestop pointed out the continued organizational uncertainty in the encryption industry.

Last month, NFT Marketplace X2Y2, who was also among the largest platforms through the volume of transactions, said that it closes NFT works to focus on decentralized artificial intelligence. The company indicated that the activity of NFT transactions is low as the main reason for its decision. The company said that the volume of NFT trading has decreased by 90 % of its highest levels ever.

Expanding the indigenous population for coding NFT strategies

While it seems that some of the largest brands are retracting from NFTS, some original cryptocurrencies have chosen, and they are now enhancing their positions in space.

Earlier this month, Solana Dex Platform Jupiter said that she is getting the Drip Haus digital platform, as part of a broader strategy to update the platform to the “Super application”.

Web3 Super Apps is decentralized applications that provide different services within one platform, including symbolic trading, NFTS, payments and cryptocurrencies.

“We do not believe that,” said Jupiter Cash Danda Kendsk about allegations that NFTS had died. “We believe that NFTS is here in the long run.”

Other NFT projects such as penguins and podes brochures showed what could be the following development of NFTS, by expanding their strategy in games and release of symbols. Although PFP NFTS still dominates sales by about 56 % of the size, according to DAPPRADAR, sales decrease significantly compared to NFTS games, which are second in transactions activity.

Last October, Pudgy Penguins announced that it is developing the AAA Blockchain “Pudgy Party” game that was first shown on iOS and Android in 2025.

The company also launched the penguin code, with 25.9 % distributed To Pudgy Community, which includes Pudgy, Lil Pudgys and Pudgy Rods Nft.

In February this year, innovative logo graphics as well Declare It launches its headquarters, Dood, as part of the expanded NFT strategy that places the brand as an entertainment company that focuses on an overwhelming story novel. The distinctive symbol will be launched on the ethereum layer-2 Blockchain base in Coinbase.