Google will limit the crypto ads in the EU in a mićic licensing company

Search Giant Google will enable cripptocurrency exchange and software wallets to advertise in the European Union if they have a permit in the EU markets in crypto-funds (Mica) Regulation, from 23 April, the company announced on Monday.

Google said Advertisers must now get a company certification and demonstrate that they are registered as a service provider (CASP) under MICA. The company also requires advertisers to adhere to any additional legal obligations specific to the country.

Mica covering all 27 EU member states, marks the transition from the PatchWorean National Licensing Regime currently managed by crypto ads in some regions.

For the CRIPTO platforms that are already advertising in France, Germany and Finland under local rules, Google is a carved temporary return. These national permits will remain valid until the middle to end of 2025. years, aligning with a transition period from MICA in each country.

Technical giant accounts not to be suspended for non-compliance with the law immediately. Instead, it will warn at least seven days before any execution action.

Currently, several cryptocarnence is provided by MICA license, including OCCS, CRIPTO.com, Bitpanda, Boerse Stuttgart DigitalEtoro and others.