Financial Advisors Push Bitcoin, Cryptocurrencies More Than Ever: Survey

The cryptocurrency has been steadily gaining mainstream acceptance, and the support it received from President-elect Donald Trump during the 2024 election has helped cement its status as a household name in the United States. A new survey suggests that their growing popularity is driving a major shift among financial advisors, and they are expected to show a greater willingness to invest in cryptocurrencies in 2025 – a new survey. A transformation that seemed almost unimaginable just a few years ago.

Bitwise Asset Managementa company specializing in cryptocurrency index funds, exchange-traded funds (ETFs), and Vitafya leading data-driven ETF platform, published its seventh annual report “Bitwise/VettaFi 2025 Benchmark Survey of Financial Advisors’ Attitudes Towards Cryptoassets.” The survey found that 56% of advisors plan to increase cryptocurrency investments in 2025, citing the election outcome as a key factor.

The survey was conducted between November 14 and December 20, 2024, after the US elections, and highlights the changing perception of cryptocurrencies. This change comes on the heels of the SEC’s approval of Bitcoin and Ether ETFs earlier in the year.

“Advisors are waking up to the potential of cryptocurrencies like never before, and are allocating money like never before,” Bitwise CIO said. Matt Hogan.

According to the survey, people’s interest in cryptocurrencies reached an all-time high in 2024, with 96% of financial advisors being asked about cryptocurrencies by their clients.

Advisors are embracing cryptocurrencies like never before

A financial advisor’s allocation to clients’ cryptocurrency holdings doubled to 22% in 2024 from 11% in 2023, reaching a record high. Of those who have already invested, 99% plan to maintain or increase their exposure to cryptocurrencies in 2025.

What factors do advisors prioritize when choosing Bitcoin ETFs?

The survey also found that the expense ratio, which indicates the cost of owning an ETF, tops the list, with 58% of advisors citing it as the most important consideration. It is worth noting that issuer brand (46%) and issuer support (43%) ranked higher than assets under management (28%) when it comes to putting money into Bitcoin ETFs.

There are still challenges to broader adoption of cryptocurrencies

Despite the significant growth in Bitcoin ETFs, access to cryptocurrencies remains limited, with only 35% of financial advisors reporting the ability to purchase cryptocurrencies for client accounts. Regulatory uncertainty remains the main obstacle, cited by 50% of advisers – although this represents an improvement on previous surveys, where it ranged between 60% and 65%.

Hogan noted that two-thirds of financial advisors, who collectively manage trillions of dollars, still lack access to cryptocurrencies for their clients. He expressed optimism that this could change in 2025 as the “mainstream era of cryptocurrencies” gains momentum.