Crypto Gaming and Gambling ad ‘Most expensive’ for users on board

Campaigns for playing and gambling Cripto is the most expensive way of procuring users with existing crypto wallets, ranking the highest cost between all sectors of the crypto industry, recent data.

“Game and gambling campaigns are the most expensive, with a medium CPV of $ 8.74 and lower quartile in the amount of $ 3.40,” Web3 Marketing Firm Addressing Co-founder Asaf Nadler said In a recent report published on X. CPV or costs per wallet are considered a higher “quality” metric because it follows the costs of the websites with the crypto wallet already installed in your browser.

“High Churn’s” can be wrong

Nadler said earlier Cointelegraph which is their analysis The data has shown that users with a wallet are more likely to convert to CRYPTO products.

Nadler said that a high-to-cry and gambling return and gambling may be due to “higher swallowing, speculative behavior and intensive competition”. He added:

“If the web3 play really” inevitable “, we need to find a stronger UA engine to make it sustainable as a web2.”

However, Akie Infiniti co-founder Jeff “Jiho” Zirlin said In April 11. April on K is a period of high CPVs a good time for experimentation.

“Create new games / product lines, consolidate our market share and prepare for the following market expansion,” Zirinlin said. “Know when it’s a brimming phase. You know when it’s time to explode,” he added.

Meanwhile, decentralized finances (definised financial funding campaigns (CEFI) have a much easier to attract new crypto users. “Defi / Cephi campaigns are the most expensified, with $ 0.10, and lower quartyl from $ 0.10,” Sadler said.

The results are based on 200 programming campaigns that are taken into addressed through 70 advertisers, claiming that 9.5 million users have been evaluated globally.

It is monitored that the CPV varies on market cycles, regions, campaign strategies and audience segments.

Premium markets cost more to reach Crypto users during the fall

Nadler said that while the premium markets experience low-budget conversions for existing crypto wallet holders during riding a bull, attracting their attention significantly more expensive during falling market.

Related: Trump kills Defi Broker Rule in Major Cripto Vin: Finance Redefined

He emphasized that the United States and Western Europe in 2024. became an increase in CPVs for four times and 27 times, ie between K1 and K3, because markets continued to consolidate and interest from married wallet covering the crypto.

“While these markets provide scope and quality during the beech, they become significantly more expensive when feeling turned to the group, making them less sustainable during the falls,” Nadler said.

In the meantime, emerging markets like Latin America and Eastern Europe “offer extremely low CPV in favorable conditions, but can experience extreme volatility.”

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