Think twice your crypt PR strategy

Although some believe that CRIPTO PR and communication efforts should slow down when markets cool, it cannot be further than the truth. Certainly, during the crypt winter, the product development teams are gonded together to work on the construction of their solutions – and it is great – but these are ideal time to build a brand.

In fact, when the market goes through the crypt of slowing, strategic brands are taking the opportunity to strengthen credibility while everyone else hiring. And when the market is inevitably heated, this strategy will set such players ahead of competition.

Now I can’t agree with this point of view, claiming that pushing PR during the fall is tone deaf. Others could see a slow communication market as an unnecessary noise if the product development should be the only priority. But visibility is not a strategy of vanity – and it is easier to notice into a calmer markets.

Slower news, main journalists

As movements in the crypto market are slowed down, so everything else applies to it, including editorials. In other words, journalists have more space (and patience) for stories that cross the mere price. There are no big stories about digital property explosion. Bitcoin (Btc) Nowhere is there anyway to reach a new all-time, and Altcoyni take a sign from the number in the industry, sleeping from themselves.

So when hyper and noise in the crypto spheri dies, the media are looking for stories worth saying. In such moments, true innovation and strong projects receive their opportunity to shine and get real editorial interest, instead of getting lost among the titles of dramatic guided.

Small news can be taken as news in the bear

Here’s a secret while driving, even $ 10 million funding can turn heads. It is too common when there is money running all over the board. To illustrate, an insider source on the crypto media power plant once said that their “newspaper coverage threshold is at least 10 million dollars, and with exceptions.”

It could sound counterinturious, but in bear market feelings, that same exit could only be interested in just $ 5 million, or even seeds of $ 1.4 million, like one recent raised Cripto Placem Hub Liza will expand your Tesos-based service.

In other words, Lisa just said to the world to be there and is constantly working on building its product. Probably, in the period of market pessimism, it would be a hell of a smart and well-time pr move, and the best part – COINDESK characters could pick it up.

Pick up the microphone when no one else speaks

Enabling professional comment when the industry is silent to keep quiet even more valuable. Journalists continue to seek sources and insights on third parties, and that is your chance to establish as an authoritative figure in the sector, to whom the journalists will return when the bull market returns when the bull market returns.

This means that when everything quietly on crypto, and a journalist knocks on your door, be prepared. Hiring a good PR company that will guide you, shape your story and stage the phase is certainly a real move, but it is up to you to reinforce and ask for a reflector.

Research is still important

Having it in mind, don’t unreasonably throw the news just because of that. Be strategic about time, like holidays, conferences and other main events that could overshadow your news, as well as tone – this is not time to praise, but display resistance and display resistance and value.

Also, use the time in the market bear to build your reputation and mix your digital print through earned media placements in reliable cryptological houses. Potential users, partners and investors will look at you online, so make sure they have good things to read about you – that’s your PR works in the background.

The real lower order

All considered, CRIPTO PR at the time of the stagnation and bear market, are not so much about the creation of the HYPE, because it is a demonstration of the right substance. It is about making a narrative that shows you as a crypto player who can choose a sword, better positioning your brand.

So, the next time you think to keep quiet during crypt’s fall, think again. You may miss the best PR cylinders, as you can get more attention at this time than usual.

Don’t wait for the taurus to fill – Make your sign when the field is clear.

Afik Rechler

Afik Rechler It is a co-founder and co-director of the chain chain, a cripto PR score-based agencies. He specializes in CRIPTO communication and marketing with search content. Afik was in the crypto industry since the end of 2016. years, helping Blocchain companies to meet their marketing and communication goals.