ARBITRUM’S $ ARB Incentives failed to keep users, says pink brain

Arbitrum has spent millions on incentives in hopes of attracting more users. However, the winnings did not stick, according to one web marketing.

Arbitruum (Arb) He made recently come under criticism for his ability to keep users. 4. April, pink brains, marketing studio specializes in crypto and Web3, highlighted issues with incentive network programs.

The Agency pointed out several basic issues, including lack of marketing outside the chain, poor monitoring of key metric performances and minimal analysis of potential return on investment. A Recent research The stated pink brains have found that only 21% of the protocol knew that their customer procurement costs.

“The gains were short-lived. Metrics fell shortly after the campaigns finished,” pink brains on incentive programs.

Moreover, more than the respondents were not aware of their user values ​​in life – basic metrics in assessing the success of any marketing campaign.

Arbitrum gave to follow Roy: Pink Brain

To correct this situation, the Agency proposed that the projects received by funds should set clear performance indicators. The aim of this approach is to detect what types of incentives is also functioning and measuring the ROI for the protocol. The agency pointed out that these measures part of a recent Arbitrum gave a proposalwhich did not pass.

Arbitruum was first launched Short-term incentive programOne time distribution of active projects of 50 million ARB in January 2024. However, to provide long-term support, owners approved a long-term incentive pilot program.

Arbitrum’s total value locked was rejected from their high 3,545 USD 14. December to the current level 2,422 billion dollars. The token itself is Down 86.94% From their all times of $ 2.40, which reached 12. January.